Influence: The Psychology of Persuasion - Robert B. Cialdini

This is an awesome book. You should go read it.

It's rather like the behavioural economics books such as Thinking Fast and Slow, except that it specifically focuses on how our broken thought processes are used to sell us stuff. The author is clearly an expert, and there are tonnes of great examples.

The book's 30 years old now, so it lacks an analysis of the BuzzFeed-style clickbait article title, but that's the only weakness I can see. :) The book is great.

Posted 2016-04-16.