This is one of those silly graphic design books, all A4 and full colour and full of indecipherableness. In paricular, it's one that looked rather popular and to my taste while browsing Amazon, which subsequently popped up in Galloway & Porter rather cheaply, as possibly damaged (it wasn't).
It is separated into three sections - Code, Generic and Disjunction, and has a thesis something along the lines of 'You've got to have a system'. More specifically, the systems aren't so much in the traditional modernist clean style, but are more like Conway's life - give yourself rules, and then revel in the complexity that can be produced from them.
Overall, it's pretty odd, but works quite well. My favourite section, unsurprisingly, is Code, which blurs the line between programmatically generated stuff, and Art (or, in this case, Graphic Design). The whole thing makes you think quite a bit, for a picture book.